Amarena Fabbri and its vase, an outstanding combination of the Italian taste that knows how to establish itself all over the world, celebrate their 100th anniversary. Several events have been organized in order to celebrate the anniversary: a special, all-female edition of the Fabbri Prize for Art (https://www.premiofabbri.it/tagged/V-Edizione) and a social event «Amarena stories»(https://fabbri1905.tumblr.com/) aimed at collecting the feelings of the general public towards Amarena Fabbri.
These rather different events aim at showing how the product has left a deep impression on consumers’ collective imagination and at the same time it shows how also the world of art perceives its metaphoric aspect.
The Amarena Fabbri vase has therefore truly become an icon of style and taste.
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